Ochre Spirits, known for its artisanal spirits, has made a bold move into the hospitality sector with the opening of its first Ochre Bar and Kitchen in Goa. This marks a significant step for the brand as it looks to expand its business and establish a strong presence in both the spirits and hospitality industries.
The Goa-based outlet is just the beginning, with Ochre Spirits setting its sights on key metropolitan markets like Bengaluru, Mumbai, and Pune for future expansion. The company has ambitious revenue targets, aiming to achieve between ₹55-60 crore by FY2026.
By entering the hospitality space, Ochre Spirits aims to not only increase brand visibility but also drive growth across its spirits portfolio. With plans to target an annual customer base of 75,000-80,000 patrons and increase spirits sales by 25-30% annually, the brand is focused on strategic growth.
Known for its unique offerings like Berry Vodka, Apricot and Plum Vodka, and Kiwi and Pear Gin, Ochre Spirits is also gearing up to introduce agave spirits by FY24, expanding its product lineup and catering to a wider range of consumer preferences.
Entering the hospitality industry offers Ochre Spirits several advantages, including creating a direct brand experience for customers, diversifying revenue streams, and encouraging customer loyalty through integrated offerings.
As Ochre Spirits looks to establish a strong presence in urban hubs and target international markets, the brand’s focus on innovation and customer-centric growth is clear. With a commitment to offering unique experiences and high-quality products, Ochre Spirits is poised to leave a lasting impression on the global spirits and hospitality industries.
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