If you’re a corporate traveler looking for a luxurious and flexible accommodation option, look no further than Housr. The renowned luxury managed living brand has recently ventured into the short-stay market to cater to the increasing demand for personalized and tech-enabled travel solutions among professionals.
With over 70 properties in key metropolitan areas, Housr has achieved an impressive 90% occupancy rate in just 18 months. This success has led the brand to dedicate specially designed rooms for corporate short stays, aiming to enhance the travel experience for business travelers, especially during high-demand periods like the year-end.
The decision to expand into the short-stay segment was driven by feedback from existing residents, with 30-40% expressing interest in shorter stay formats for seamless corporate travel. Founder & CEO Deepak Anand emphasized the brand’s commitment to delivering premium experiences at competitive pricing, highlighting ongoing partnerships with corporates to further enhance their offerings.
Housr’s strategic growth initiatives include targeting business and corporate travelers aged 25-40, expanding presence in key cities like Gurugram, Hyderabad, Bangalore, Pune, and Vizag, and launching 10 new properties by Q1 2025. The brand also offers comprehensive services for short-stay guests, including professional housekeeping, on-demand laundry, breakfast and dinner buffets, high-speed WiFi, and more.
By entering the short-stay market, Housr aims to address a significant gap in the corporate travel sector, offering a blend of flexibility and luxury to enhance the experience of short-term travelers. This move not only strengthens Housr’s market presence but also creates synergies with corporate partnerships, expanding the brand’s portfolio with a focus on sustainability and customer-centric innovation.
Overall, Housr’s foray into the short-stay segment signifies a strategic shift towards redefining the corporate travel experience. With its established reputation for quality and commitment to delivering premium living spaces, the brand is well-positioned to capture a significant share of the growing market for flexible and luxurious accommodations.
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