Samsung has made a splash in Pune with the opening of its new premium experience store at Phoenix Marketcity. Here are some highlights of the new store:
1. Location and Size: The 2,000 sq. ft. store is conveniently located at Phoenix Marketcity, making it easily accessible to shoppers in Pune.
2. Product Showcase: The store features dedicated zones for Samsung’s various products, including smartphones, laptops, audio systems, gaming gear, and the SmartThings ecosystem.
3. Immersive Experience: Visitors can expect to be wowed by Samsung’s latest technology in an interactive environment that showcases the brand’s innovation.
4. Educational Workshops: Samsung is reaching out to younger audiences with its ‘Learn @ Samsung’ program, offering workshops on AI education, productivity, photography, doodling, and fitness.
5. Target Audience: The workshops are geared towards Gen Z and millennials, giving them a hands-on opportunity to explore Samsung’s technological advancements.
6. Innovative Features: The store introduces Samsung’s Store+ platform, allowing customers to browse and purchase products both in-store and online with home delivery options.
7. Additional Services: Customers can take advantage of Samsung Finance+ for digital lending, Samsung Care+ plans for device protection, and after-sales support, including home service bookings.
Samsung’s Vice President of D2C Business, Sumit Walia, expressed excitement about the new store, emphasizing the company’s commitment to connecting with customers through innovative experiences and educational workshops.
Overall, Samsung’s expansion in Pune reflects its strategic effort to engage consumers and enhance its market presence through advanced technology and interactive experiences.
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