The Nationalist Congress Party (NCP) in Maharashtra is pulling out all the stops with its innovative election campaign ahead of the state polls. Led by Deputy Chief Minister and National President Ajit Pawar, the NCP is using a mix of digital technology and on-ground activities to connect with over 9.5 crore voters in the state.
From animated videos to wall signature campaigns, rangoli-making competitions, and human chain events, the NCP is showcasing its creativity and modern approach to reach voters. One of the most recent events was the “Human Chain Program” in the Shirur Assembly Constituency, where hundreds of women formed a human chain to express support for the party’s welfare schemes.
The NCP is also making use of social media platforms to amplify its message. An animated video about the ‘Mukhya Mantri Baliraja Vij Savlat Yojana’ was shared recently, highlighting the scheme that offers free electricity to agricultural pump users. The party’s campaign song “Dada Cha Waada” has also gained massive traction, with over 1 crore views within a day of its release.
Various wings of the NCP, including the youth wing, cultural wing, and women’s wing, have been actively organizing signature campaigns and creative events across different constituencies. These grassroots initiatives aim to engage voters and ensure that the party’s welfare schemes resonate with diverse sections of the population.
With the state elections approaching, the NCP’s campaign is a mix of digital innovation and traditional grassroots organizing. By engaging both urban and rural audiences, the party is positioning itself as a modern and connected political entity. As the election date draws nearer, the NCP’s diverse strategies highlight its determination to secure a strong mandate in the upcoming polls.
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