The Aditya Birla Group’s premium jewellery brand, Indriya, has officially opened its first store in Pune, located in the bustling Bund Garden area. This marks the brand’s eighth location since its inception in July 2024, joining existing stores in Delhi, Indore, Ahmedabad, Mumbai, and Jaipur.
Indriya aims to enhance consumer offerings by leveraging the Aditya Birla Group’s market expertise and reputation. The name “Indriya,” derived from Sanskrit, signifies strength and the power of the five senses, representing human consciousness and experience.
Director Dilip Gaur stated, “Indriya represents a shift in the jewellery sector, combining traditional craftsmanship with modern technology to offer unique products that celebrate India’s cultural diversity.” CEO Sandeep Kohli emphasized jewellery’s evolving role as a statement of personal identity.
Indriya’s Signature Experience includes exclusive lounges, in-store stylists, and a luxurious shopping environment. The brand is committed to integrating digital technology for a seamless shopping experience online and in-store.
The brand’s logo features a Female Gazelle, symbolizing grace and elegance, while each piece is crafted with meticulous care inspired by India’s heritage. With over 16,000 designs in gold, polki, and diamond, Indriya caters to diverse tastes and preferences.
The launch in Pune signifies Indriya’s commitment to redefining the jewellery experience, celebrating India’s cultural diversity through exquisite craftsmanship and modern design.
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