Pune’s Creaticity shopping destination is shaking things up with a new house of brands approach, bringing a variety of international labels to the Indian market. With plans to showcase around 10 brands by January next year, this move aims to cater to the progressive, aspirational, premium-seeking, and balance-conscious Indian consumer.
CEO Mahesh M shared that this decision was made to offer a curated selection of brands that cater to the prestige-premium segments of the market. Already onboard are global brands like Natuzzi Editions, Febal Casa, Alf Italia, and Ashley Furniture Homestore, which was introduced to India seven years ago.
Looking ahead, Creaticity is gearing up to introduce even more brands, with the registration of a new trademark called Creaticity Branded Interiors. Brands like Konfor from Turkey are set to join the lineup, with plans to open first and exclusive stores in Creaticity, Pune by January 2025.
Creaticity, a division of Deepak Fertilisers and Petrochemicals Corporation Limited, is located in Pune’s Yerwada neighbourhood and boasts a diverse multi-brand selection of over 10,000 products. This move is sure to enhance the shopping experience for Indian consumers, making premium international brands more accessible in the lifestyle market.
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