When it comes to the gold market, it’s all about finding the right balance between value and volume sales. And according to a recent statement from a gold retailer, they have seen a 10-12% growth in value sales, even with a 12-15% decline in volume sales due to higher gold prices.
But it’s not all bad news for the industry. Jewellers are reporting increased interest in lightweight and diamond jewellery, as well as wedding purchases. It seems that consumers are still willing to splurge on special occasions, despite the price of gold.
And it’s not just physical gold that’s seeing a boost in demand. Gold ETFs and digital gold investments are becoming increasingly popular among urban consumers. This shift in consumer behavior is redefining gold’s role as both a cultural symbol and financial asset.
Even in semi-urban and rural areas, especially Tier II and III cities, demand for gold remains strong as incomes rise. In fact, cities like Pune, Kolhapur, and Nashik have seen high sales of gold and silver jewellery, despite record high gold prices.
Overall, the industry is optimistic about the upcoming festive season and expects demand to remain steady. So whether you’re looking to invest in gold or just treat yourself to a new piece of jewellery, now might be the perfect time to do so.
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