As the early onset of summer brings soaring temperatures above 30°C in Pune, ice cream parlours are seeing a steady rise in visitors seeking relief from the heat. This unexpected heatwave has prompted major ice cream brands like Amul, Mother Dairy, and Havmor to bring forward their summer launches to meet the increasing demand.
With forecasts predicting a 25-30% increase in ice cream consumption this season, companies are gearing up to introduce 13-15 new ice cream variants to entice customers. Amul, for example, is focusing on larger packs for home consumption to cater to family demand, while Mother Dairy is set to launch 25 new ice cream offerings to meet the surge in demand.
Innovation is also at the forefront, with Havmor introducing IPL-themed ice creams and a unique four-layered ice cream with jelly and biscuits. These new products aim to capture consumer interest and differentiate the brands in a competitive market.
To ensure timely availability of products, companies are ramping up production capacities by over 50% and investing in distribution infrastructure. Amul, in particular, has expanded its production capacity significantly to meet the expected demand across India.
Consumer preferences are also evolving, with health-conscious individuals seeking lower-calorie ice cream options without compromising on taste. As families flock to ice cream parlours later in the evening to beat the heat, companies are adapting to meet these changing trends and cater to a diverse range of customer preferences.
Overall, the early rise in temperatures has presented a unique opportunity for ice cream companies to showcase their creativity, expand their product offerings, and meet the growing demand for cool treats in the sweltering summer months ahead.
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