In a move that is set to revolutionize retail sales efficiency, Bizom has recently acquired the Rhythm 2.0 Sales Route Optimizer, also known as Beat Planner. Developed by Algorhythm, this innovative tool is designed to help sales professionals plan and execute their routes more effectively.
This acquisition couldn’t have come at a better time, especially with the growing importance of digitization in supporting traditional retailers. With millions of people employed in mom-and-pop stores across India, the integration of Rhythm 2.0 into Bizom’s ecosystem is expected to benefit the on-ground sales force significantly.
Beat Planner already has a strong client base in the Consumer Packaged Goods (CPG) industry, making it a valuable addition to Bizom’s suite of solutions. Brands can now leverage the enhanced planning capabilities to maximize efficiency and reach more customers during the upcoming festive season.
Lalit Bhise, CEO of Bizom, expressed his excitement about the acquisition, stating that it aligns with the company’s vision to expand its capabilities in the RTM tech space. With over 600 brands and 6 lakh SKUs under its management, Bizom continues to play a crucial role in helping retail brands streamline their distribution processes and drive growth effectively.
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