CNH Industrial, a global leader in agriculture and construction equipment, is setting its sights on doubling its tractor market share in India over the next five years. With ambitious plans to ramp up production capacity and potentially establish new manufacturing units, the company aims to increase its annual production from 70,000 tractors to 1 lakh units.
Currently holding a 4.1% share in the Indian tractor market, CNH is targeting a market share of over 8% by 2029. The company operates manufacturing plants in Greater Noida and Pune for tractors, while its Pithampur plant focuses on construction equipment such as loaders, compactors, and excavators.
CNH offers a wide range of tractors in India, with horsepower options ranging from 17 hp to 106 hp. The company also imports larger tractors to meet specific market demands and exported around 10,000 tractors from India in 2024.
A key aspect of CNH’s growth strategy is the introduction of the Trem V engine, which boasts 60% localization and is designed to comply with India’s emission norms. The company plans to increase the localization percentage to 90% gradually to further enhance fuel efficiency and sustainability.
Overall, CNH’s plans for expansion, market share growth, and commitment to sustainability underscore its determination to strengthen its presence in India’s competitive agricultural machinery sector.
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