FableStreet, a popular western wear brand for Indian women, is leveling up its retail game with the opening of a new store at Phoenix Marketcity in Pune. This move shows the brand’s dedication to meeting the growing demand for in-store shopping experiences.
Co-founder Adarsh Sharma highlighted the shift in customer preferences, noting that people are craving the opportunity to see and feel the clothing in person. The brand’s stores have been successful in Mumbai and Pune, with the promise of a return on investment within 18 months.
Founder Ayushi Gudwani emphasized FableStreet’s commitment to providing well-fitting western wear for Indian women. The brand’s expansion into Pune will allow more women to access their high-quality clothing options.
The new store will offer a wide range of clothing items, including dresses, tops, shirts, skirts, blazers, and trousers. This selection aims to cater to the diverse needs of modern Indian women.
To celebrate the store opening, FableStreet is hosting a grand opening weekend from November 8th to 10th, 2024, with a special 40% discount for customers.
This expansion is a strategic move for FableStreet, as it aims to enhance customer engagement and meet the rising demand for stylish and comfortable western wear designed for Indian women. As the brand continues to grow and expand its presence across India, it is focused on creating a more accessible and enjoyable shopping experience for its customers.
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