Thailand’s leading furniture and home decor brand, Index Living Mall (ILM), has made its debut in the Indian market through a franchise partnership with Pune-based lifestyle and home decor destination, Creaticity. The grand opening of the 32,000 sq. ft. showroom in Pune showcased a wide range of products for modern Indian households, including living room furniture, bedroom sets, dining room ensembles, home office solutions, and home decor accessories.
Creaticity, known for its diverse range of brands and home decor ideas, is excited about the collaboration with ILM. Mahesh M, CEO of Creaticity, believes that this partnership will accelerate the growth of home furniture and decor retail in India.
ILM’s target audience in India includes urban middle to upper-middle-class families, young professionals, and design-conscious individuals. To engage this demographic, ILM and Creaticity have planned a multi-channel marketing strategy, including digital marketing initiatives, experiential retail experiences, collaborations with local designers, and customer loyalty programs.
With 32 branches in Thailand and franchise partnerships in seven countries, Index Living Mall has a strong presence in the modern retail segment for home furnishings. The brand’s entry into the Indian market is expected to bring innovative designs and quality products to Indian consumers.
Overall, the partnership between Index Living Mall and Creaticity is set to revolutionize the home furniture and decor landscape in India, offering stylish and functional solutions for modern homes. As the market continues to evolve, this collaboration promises to provide unique retail experiences and increased consumer engagement.
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