Indriya, the fine jewellery brand under the Aditya Birla Group, is making waves with the opening of its second brick-and-mortar stores in Mumbai and Pune. With the winter festive season in full swing, these new outlets aim to provide customers in Maharashtra with a wide selection of traditional gold jewellery.
The second store in Mumbai, located in R City Mall, Ghatkopar, was celebrated with an announcement on the brand’s Facebook page. With over 16,000 designs in gold, diamonds, and polki, the store promises to steal hearts with its timeless craftsmanship and festive offers.
Not to be outdone, Indriya also opened a new store in City One Mall, Pune, where actress Amruta Khanvilkar inaugurated the exquisite range of 18 and 22 karat gold jewellery designs.
These recent openings come on the heels of the brand’s first brick-and-mortar store in Pune earlier in October, along with the launch of their debut store in New Delhi.
Indriya Jewels, launched in July, has big ambitions to become a major player in the fine jewellery market. With plans to open 100 stores across India, the brand is dedicated to growth and accessibility for customers.
By expanding into key cities like Mumbai and Pune, Indriya is strategically reaching a wider audience and solidifying its presence in the competitive jewellery market. With physical locations, customers can experience the quality and craftsmanship firsthand, creating a deeper connection with the brand.
As Indriya continues to grow, its focus on quality and craftsmanship is sure to resonate with consumers nationwide. The brand’s expansion into Mumbai and Pune marks a significant milestone in its journey towards offering exquisite jewellery options to more customers, especially during the festive season.
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