Overall, it seems that Prime Minister Narendra Modi’s ‘Brand Shakti’ initiative has had a significant impact on the sales and production of Khadi, as highlighted by KVIC Chairman Shri Manoj Kumar during the state level PMEGP exhibition in Pune. The distribution of equipment and toolkits to artisans under the Gramodyog Vikas Yojana in Maharashtra is a clear example of how the government is supporting rural entrepreneurs and promoting indigenous products.
It is encouraging to see the positive response from local politicians like MLA Shankar Bhau Jagtap and Uma Girish Khapre, who have acknowledged the efforts of KVIC in providing training and modern tools to artisans. The increase in sales and employment opportunities in the Khadi sector over the past decade is certainly a testament to the success of the government’s initiatives.
The ongoing state level PMEGP exhibition in Pune, with participants from various states showcasing indigenous and eco-friendly products, is a great platform to promote Khadi on a global scale. The fashion show and live demos at the exhibition provide a glimpse into the creativity and craftsmanship behind Khadi products.
With over 3 lakh people employed through various Khadi institutions and schemes in Maharashtra alone, it is evident that Khadi has become more than just a fabric – it is now a symbol of India’s identity and heritage. The continued support and participation of artisans, entrepreneurs, and government officials are crucial in sustaining the growth of the Khadi industry in the years to come.
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