Pune, 1st October 2024: Nestled in the heart of Budhwar Peth in Pune, there is a shop that has stood the test of time and remained true to its origins while also embracing modern trends. “Murudkar Zendewala and Fetewala” is a name that is synonymous with tradition, skill, and cultural heritage. Since the early 1940s, this family-run business has been catering to generations of loyal customers. Now, in its third generation, Girish Murudkar is at the helm, carrying on the legacy started by his great-great-grandfather, Shankar Ramakrishna Murudkar.
What started as a small shop specializing in traditional Indian attire has now transformed into a hub of artistic craftsmanship. In a time when many were seeking opportunities abroad, Girish chose to stay rooted in his homeland, asking, “Why not make a living right here?” With a vision to blend tradition and art, he has elevated his family’s business into more than just a retail store—it has become a symbol of cultural pride.
The shop offers a wide range of over 1,000 handcrafted items, from traditional headwear like pagdis to intricately designed turbans and capes that showcase Indian heritage. A proud moment for the shop was when they crafted a wedding turban for Prince Charles, which was one of only two gifts accepted by the Prince during his visit to India. This achievement put Girish and his family’s talent on a global platform.
Beyond India’s borders, the shop has played a significant role in cultural celebrations overseas. Girish’s workshop supplies materials for Ganesh Utsav celebrations in America, making a lasting impact despite the small quantities involved. Their handmade products carry a sense of tradition that is truly unique.
The shop’s three-story building is always bustling with activity. With Girish at the helm, the shop operates year-round, focused on creating one-of-a-kind pieces rooted in Indian traditions. With a team of 30 to 40 craftsmen under his guidance, Girish has not only preserved his family’s craft but has also provided employment opportunities, including for women who work from their homes.
In recent years, the demand for their products has grown, with interest from regions like Vidarbha, Mumbai, and Pimpri-Chinchwad. While there are plans for expansion, Girish is leaning towards online sales rather than physical stores to maintain product quality and exclusivity while reaching a wider audience.
For Girish, the items he creates are not just accessories; they are pieces of history. When customers wear a cape inspired by Shivaji Maharaj, they are not just wearing a garment—they are embodying the spirit and strength of the legendary Maratha leader. Each item tells a story and carries a sense of pride, tradition, and identity.
Girish Murudkar’s shop continues to thrive, not only because of the quality of their work but also because of the deep cultural significance ingrained in every piece they create. Whether crafting for political figures, celebrities, or everyday customers, Girish’s mission remains the same: to keep India’s traditions alive through his art.
Despite the changing landscape around him, including the transition from a cloth market to an electronics market, Girish remains steadfast in his commitment to his roots. His shop stands out as a beacon of tradition and craftsmanship in the area, a testament to the enduring power of dedication, tradition, and the timeless allure of artistic skill. For Girish and his team, every day is a celebration of Indian heritage, and they take pride in carrying forward the legacy established by their ancestors over eight decades ago.
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