- Divinelane, a Pune-based startup specializing in spiritual jewelry, has achieved a milestone by selling over 53,000 Rudraksha and gemstone products in its inaugural year.
- The company has cultivated a loyal customer base, with over 42,000 visitors joining through word-of-mouth referrals. One in five customers has referred friends and family to the brand, indicating high levels of satisfaction and trust.
- Divinelane has ambitious expansion plans, including the opening of a second office in Pune and the launch of offline retail stores by the end of the year. This move signifies the company’s transition from an online-only platform to a multi-channel retailer.
- Founded in 2021 by Vipul Soni and Aditya Kachave, Divinelane has quickly established itself as a trusted name in the spiritual jewelry market. The brand has experienced exponential growth, generating over 1.5 times the revenue from its initial year.
- Divinelane’s success can be attributed to its innovative approach, which combines ancient wisdom with modern convenience. The brand offers a free gemstone consultancy service provided by top astrologers in India, ensuring customers receive tailored guidance.
- Aditya Kachave, co-founder of Divinelane, emphasizes the brand’s unique position in the market, offering not just jewelry but a pathway to spiritual well-being. By connecting customers with expert astrologers, Divinelane sets itself apart in the industry.
- With high demand for its products leading to frequent stock-outs, Divinelane is well-positioned to capitalize on the expanding spiritual jewelry market in India. The brand remains committed to preserving and promoting India’s rich spiritual heritage while making it accessible to a modern audience through innovative technology and expert guidance.
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