As the new year kicks off in Pune, the ‘New Year, New Me’ trend is fueling a surge in beauty and aesthetic treatments across the city. From skin rejuvenation to dental aesthetics, residents are flocking to clinics to invest in personalized procedures to achieve their transformation goals.

Skin rejuvenation and anti-ageing solutions are at the forefront of this trend, with clients opting for tailored treatments such as PRP therapy and salmon DNA treatment. Preventative care is also on the rise, with anti-ageing skincare starting as early as 28 years old.

In the realm of dental aesthetics, smile correction procedures are in high demand as people strive for the perfect selfie-ready smile. Teeth whitening, filing, and alignment correction are popular services, with prices starting at ₹5,000.

Nail art is also seeing a surge in popularity, with clients opting for custom designs ranging from themed designs for special occasions to daily mood-based artwork. Animal prints are predicted to dominate 2025, according to nail artist Nikita Soni.

Hair treatments focusing on scalp health and stress-induced hair fall are becoming increasingly popular. Hair extensions in varying lengths and colors are in high demand, according to hair expert Nandini Bose.

The ‘New Year, New Me’ trend is driven by a desire for personalized beauty enhancements, influenced by social media platforms like TikTok and Instagram. Preventative care and stress management through self-care are also key factors driving this trend.

Experts recommend consulting qualified professionals before undergoing any invasive procedures and investing thoughtfully in trusted brands. By incorporating current trends and focusing on long-term benefits, individuals can embrace a confident and stylish 2025 with bespoke beauty solutions.

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