Tasva, the exclusive men’s occasion wear brand founded by Tarun Tahiliani in collaboration with the Aditya Birla Group, has opened its newest store at The Pavillion shopping center in Pune. The store features a curated collection of traditional menswear perfect for weddings and festivals, including sherwanis, kurtas, dhotis, and jackets that blend timeless elegance with contemporary design.
The store’s launch was met with excitement from The Pavillion, who invited customers to explore Tasva’s stunning collection and get “wedding ready” with their range of high-quality attire. The Pavillion, known for its diverse retail offerings, is home to over 200 fashion and lifestyle brands, making it a go-to shopping destination in Pune.
Tasva, founded in 2021, has quickly become a prominent player in the men’s clothing sector, offering classic traditional wear with a modern twist. With a focus on catering to the evolving tastes of the contemporary Indian man, Tasva has expanded its physical presence from Bengaluru to Pune, operating through a mix of company-owned and franchise stores. The brand also prioritizes accessibility through its robust online platform, ensuring customers can shop for their favorite pieces from anywhere.
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